Serve our customer innovatively and competitively, providing Rontan’s sustainable growth, supplying quality products and services to the automotive, industrial and commercial segments.

Keep domestic market leadership and expand our operations in the international market, seeking new businesses in an innovative way, promoting growth through quality in everything that we do, always assuring customer satisfaction.

Respect as basis of all our relationships;

Honesty and integrity in the conduction of our businesses, performing all company processes in a socially responsible way and within high ethical behavior standards.

Humility and Courage when facing challenges;

Commitment to quality expressed in the integrity of the products and services that we commercialize, as well as in the tireless quest for improving life quality of our employees and of all those with whom we relate;

Responsibility in the construction and preservation of our physical assets and of our image;

Clearness and accuracy in the disclosure of information, without prejudice to confidentiality, when necessary;

Environment preservation and sustaining, preventing misuse, depredation and natural resources impairment;

Innovation, challenging the conventional, exploring new technologies and ideas to be always ahead.